Standard Web Ad Banners

This project involves a set of standard web advertisement banners created for the FOCAL (Free and Open-source Creative Art Library) project during the FOSSEE Summer Fellowship 2020.

The Objective

To design a professional, multi-size web banner set using Inkscape, covering all standard IAB (Interactive Advertising Bureau) ad sizes.

• Download Banners: You can download the source vector files from the FOCAL Library.
• Tool Used: Inkscape (v0.92.4).

The Design

The design follows a cohesive corporate theme adapted across various dimensions:

• Standard Sizes: Includes Leaderboard (728x90), Skyscraper (160x600), Rectangle (300x250), and mobile banners.
• Scalable Layout: The design uses consistent curves and branding elements that work effectively in both horizontal and vertical orientations.
• Vector Assets: All elements are vector-based, ensuring they remain crisp on high-DPI displays.

The Tutorial

I created a tutorial to guide users on setting up artboards for different banner sizes and maintaining design consistency.